A current survey carried out by using J Turner Research for the 2014 Multifamily Executive Concept Community polled the way of life preferences of extra than 27,000 multifamily residents nationwide. Twelve agencies participated, distributing surveys to 707 houses across the country. A complete of 112,885 surveys had been E-mailed to residents with 27,642 responses submitted.
The survey requested participants a series of questions ranging from how regularly they workout to the cost they place on green points in their apartments. Responses reveal which generations care most about specific inexperienced aspects such as power environment friendly appliances and recycling in their condo buildings. It additionally requested for respondents age, allowing breakdown of each green function with the aid of generation such as Millennials (those born in 1980 or after), Gen X (born 1965 to 1979), Baby Boomers (born 1946 to 1964) and the Silent Generation (born 1925 to 1945).
Overall, survey respondents ranked power efficient appliances of the very best significance in their condo on a scale from zero to ten, with an common rating of 8.33. Also necessary to residents with a rating above eight is walkability, that means get right of entry to to other facets of the community, also recognised to be exceptionally valued in the real estate market.
The survey asked respondents about the importance they location on every person green feature in their apartments, which was segmented through generation. Although Baby Boomers are now not usually viewed the technology most concerned with being green, they ranked electricity efficient home equipment of the absolute best importance at 8.58 out of ten.
Rated again with rather excessive significance with the aid of every technology is walkability, once again with Baby Boomers at the pinnacle with an common rating of 8.21. Walkability is now not solely a inexperienced function of communities through enabling residents to keep away from motors and other types of transit, however it has delivered social advantages as properly consisting of interplay amongst tenants and local green space.
Somewhat stunning is resident scoring of the importance of recycling in their building, which each and every technology ranked of lower importance than electricity environment friendly appliances or walkability. Millennials, frequently idea to be the generation most involved with sustainability ranked it of the lowest necessary with an average score of 7.62.
Gen X scored the importance of sustainable electricity sources such as wind and solar strength greater than any other generation with an common rating of 7.25. For this green feature, the Silent Generation values sustainable electricity sources least with their first average score below 7 at 6.68.
Finally, the survey seemed at how exceptional generations price water conservation via asking respondents to rating the importance of low-flow bathrooms in their rental buildings. As with recycling, Millennials scored it the lowest with an common of 6.72. Baby Boomers and the Silent Generation both scored it of the best possible importance through generation at an average 7.19.
Maybe Baby Boomers are a little greener than we thought.